Kakao Entertainment Launches AI Brand 'Helix'... Personalized Content Recommendations

Kakao Entertainment announced on the 6th that it will launch an artificial intelligence (AI) brand called 'Helix,' which will be applied across its intellectual property (IP) business.

Helix is derived from the phrase 'Humanity Experience Learning Improvement eXpansion.' It carries the meaning of "learning from human experiences, improving them, and expanding." Kakao Entertainment plans to continuously release individual AI services under the Helix AI brand in the future.

The first Helix service, 'Helix Push,' will be applied to KakaoPage starting from the 6th. Push notifications, which recommend IP such as webtoons and web novels and provide benefits like cash rewards, are currently a key touchpoint connecting IP and readers in the content industry. Previously, recommendations were made by categorizing readers' interests in works. In contrast, Helix Push uses AI to independently learn individual user browsing, purchase, and visit data, and based on this, delivers the works that are considered most preferred by the reader at the most optimized timing along with benefits such as usage rights. Helix Push will be sequentially introduced starting with the KakaoPage service, including domestic Kakao Webtoon, and global platforms such as Tapas and Radish.

Kim Ki-beom, Chief Technology Officer (CTO) of Kakao Entertainment, said, "We are researching AI technology in various ways to connect creators and readers, artists and users within the platform," adding, "We plan to introduce various services utilizing AI technology that will bring new enjoyment to users and expanded value and meaning to creators and artists."

This content was produced with the assistance of AI translation services.