Fila and Smash Launch 'Fila Smash Club' Campaign

A total of 100 teams will be selected through pre-registration by the 14th, proceeding over 8 weeks

FILA Korea announced on the 6th that FILA is partnering with the domestic tennis application ‘smaxh’ to launch the ‘FILA Smaxh Club’ campaign.

This campaign was planned with the purpose of expanding opportunities for tennis experiences and contributing to the creation of a healthy tennis culture in collaboration with a specialized tennis mobile platform. Applications are open until the 14th, and selected clubs will participate in the campaign for 8 weeks from August 22 to September 9.

Smaxh, which is conducting this campaign with FILA Korea, is a leading domestic tennis app with over 50,000 active users. It offers a one-stop platform for enjoying high-quality tennis by providing features such as AI-powered tennis game matching and draw generation, court reservations, attendance voting, result accumulation, and real-time rankings.

FILA continues activities to promote and expand a healthy tennis culture, supporting tennis players and hosting events such as the ‘2023 White Open Seoul,’ ‘ATP Korea Open,’ and ‘Seoul Open Challenger and Underdog Open,’ catering not only to professionals but also to tennis beginners, amateurs, and club players. The FILA Smaxh Club campaign targets tennis club players in their 20s and 30s and is expected to revitalize tennis culture at the club level.

The FILA Smaxh Club campaign accepts applications through the smaxh app until the 14th by registering clubs, inviting members, and submitting participation forms. Any actively operating tennis club can apply. A total of 100 teams (approximately 1,500 members) will be selected, and the chosen teams will complete challenge missions prepared by FILA and smaxh, receiving various benefits based on their achievements.

First, FILA will provide a total of 500 FILA Global Tennis Collection T-shirts to all 100 selected teams. Members of each club can compete during the campaign period and complete diverse missions to earn points. Based on individual points, tennis items such as apparel, shoes, and equipment that allow players to experience FILA’s tennis heritage will be awarded. In particular, the top-ranked member within each club will receive a tennis racket bag and FILA’s top-tier tennis shoes scheduled for release in the second half of the year, along with other generous benefits.

This content was produced with the assistance of AI translation services.