Titleist Launches "Golf Ball Education Van"
The Nation's First 'Moving Golf Ball Education Center'
Branding, Product Experience, Multimedia System Development
'The Moving Golf Ball Education Center.'
This is the Titleist Golf Ball Education Van (Titleist Golf Ball Education Van·photo). It was introduced for the first time in Korea to provide advanced golf ball education. Wherever passionate golfers gather nationwide, it goes directly to them. Education is conducted in an interior space equipped with an overwhelming multimedia system.
It provides various information about the entire lineup of golf balls, including Pro V1 and Pro V1x, manufacturing processes, structure, and regulations. The session concludes with selecting the optimal golf ball using the golf ball selector tool. Simultaneously, seeding is conducted so participants can experience the top 1-2 recommended golf balls directly on the field. Additionally, a Q&A session resolves all questions about golf balls.
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The Education Van can be found at various locations such as golf courses, driving ranges, official dealerships, performance centers, and the City Tour Van in Seoul nationwide. From 2024, anyone can make a reservation and receive education through the official website. Detailed information is available on the website.
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