'2023 Jeonbuk Asia-Pacific Masters Tournament' Performance Report Meeting Held

14,177 Participants, 25 Events, 4,240 Matches Held 'Record High'

Production Induced 41.9 Billion KRW, Added Value 23.3 Billion KRW... 63.6% of Overseas Participants 'Satisfied'

Organizing Committee to Produce 'Comprehensive White Paper'... P

The 2023 Jeonbuk Asia-Pacific Masters Tournament Organizing Committee members and related agency officials gathered in one place to hold a tournament performance report meeting.

According to the tournament organizing committee on the 5th, a tournament result report meeting was held at the Jeonbuk Provincial Government’s medium conference room, chaired by Kim Kwan-young, Governor of Jeonbuk Province and organizing committee chairman, with general assembly members, sponsors, and related agency officials gathered to discuss tournament operation results, interim reports on performance evaluation services, and the presentation of appreciation plaques.

The 2023 Jeonbuk Asia-Pacific Masters Games held from May 12 to 20, 2023, in 14 cities and counties of Jeonbuk Province. The photo shows the sailing event held at Byeonsan Beach in Buan County.
[Photo by Kim Geon-wan]

The tournament far exceeded the initial goal of 11,000 participants, with 14,177 participants from 70 countries, achieving the largest scale ever for a continental Masters tournament.

To facilitate participant transportation, a total of 655 shuttle buses were deployed between the airport, main registration center, and venues, supporting the transport of 8,046 people. A total of 3,221 volunteers (2,322 general volunteers and 899 interpreters) excellently served as a bridge closest to the participants.

Additionally, 4,240 matches across 25 events were held at 37 venues in 14 cities and counties. Grand opening and closing ceremonies befitting an international tournament, along with various cultural events, were operated to provide participants with diverse experiences.

Meanwhile, an external agency is conducting a service for tournament performance evaluation analysis, and interim results were presented at the report meeting. According to the service analysis, with a tournament budget of 19.8 billion KRW invested, the production inducement effect is estimated at 41.9 billion KRW, and the value-added inducement effect at 23.3 billion KRW.

According to a survey of foreigners, 63.6% responded that they were satisfied with the event. In particular, the “impression of Jeonbuk” improved from 46.4% positive responses before the visit to 64.2% positive responses after the visit. Regional favorability also showed a significant increase. The “intention to revisit Jeonbuk” was 63.9%, and the “intention to recommend Jeonbuk to others” was 61.7%, supporting these findings.

This demonstrated that international events led by local governments are important not only for economic value but also for intangible values such as enhancing regional image for mid- to long-term development and improving international event operation capabilities.

An organizing committee official stated, "Once the project cost settlement is completed, the actual input amount will be calculated to derive the final service results by the end of July," regarding the production inducement and value-added inducement effects.

Along with this, a comprehensive white paper will be produced by the end of this month to document the entire process of tournament hosting, preparation, operation, and results. The white paper will be distributed to government agencies, sports organizations, overseas countries, and international organizations, and will be used as a reference for other tournaments.

Kim Kwan-young, chairman of the tournament organizing committee, said, “From preparation to operation, nothing was easy, but achieving the largest scale among continental tournaments has further matured the value of Jeollabuk-do. As we are in the final stage, we will also ensure a good conclusion.”

Meanwhile, the organizing committee is currently working on project cost settlement and accounting audits for dissolution. An organizing committee official said, "Once dissolution is completed in July, three employees will remain to carry out corporate liquidation work starting in August."

This content was produced with the assistance of AI translation services.