Jeonggwanjang launches 'Hwakkkesam'... "Declaration to enter the hangover remedy market"

Exclusive Sale at GS25 Convenience Stores
Patent-Pending Hangover Relief Composition Using 6-Year-Old Red Ginseng

KGC Ginseng Corporation Jeong Kwan Jang announced on the 5th that it has launched the red ginseng hangover remedy ‘Hwakkesam,’ which helps not only with hangover relief but also boosts vitality, and will exclusively sell it at GS25 convenience stores.

Hwakkesam contains a patented hangover relief composition uniquely blended by Jeong Kwan Jang’s technology, including 6-year-old red ginseng concentrate, Hovenia dulcis fruit extract, and fermented soybean embryo extract. It helps alleviate hangovers before and after drinking. The product comes in a convenient 3g small sachet form, making it easy to consume, and is packaged in pouches for easy portability.

According to market research firm NielsenIQ Korea, the domestic hangover remedy market reached 312.8 billion KRW last year, growing 39.5% compared to 224.3 billion KRW in 2021. Non-beverage hangover remedy sales more than doubled from 40.9 billion KRW in 2018 to 100.7 billion KRW in 2022, surpassing 100 billion KRW for the first time ever.

A Jeong Kwan Jang representative stated, “Hwakkesam is designed for easy portability so that consumers can take health-beneficial ingredients to prevent hangovers before drinking and recover healthily after drinking.” They added, “We will lead the health ingredient hangover remedy market and foster a joyful and healthy drinking culture through Hwakkesam.”

This content was produced with the assistance of AI translation services.