High Growth in Interior Design: Today’s House, New Growth Engine is the 'Aibang'

Monthly Transaction Amount for Child-Related Products Triples
Over 3,000 Photos of Kids' Rooms Uploaded Every Month

‘Oneul-ui Jip,’ an interior platform that has shown rapid growth, is now seeking new growth drivers in the infant and child sector. While the platform initially became a unicorn thanks to unmarried and newlywed couples sharing interior content, these users have now become parents, expanding their interests and lifestyle scope. More than 3,000 photos of children's rooms are uploaded to Oneul-ui Jip every month. The platform’s strategy is to introduce new products and content that help with child-rearing in line with customers’ changing lifestyles.

Bucketplace announced on the 5th that the monthly transaction amount for child-related products on Oneul-ui Jip has tripled in the past year. Oneul-ui Jip began operating its first infant and child-related special exhibitions in April last year. Since then, the transaction volume in the infant and child category has steadily increased. The number of products listed has also grown from about 15,000 a year ago to 35,000 currently.

Today's House's Infant and Child Content

Oneul-ui Jip encourages users to share various informational content they need. Starting as a community for sharing interior photos, it has evolved as users experience life changes such as marriage, childbirth, and parenting, leading to more sharing of timely information and know-how. Naturally, content helpful to first-time parents, such as decorating children’s rooms and parenting tips, has increased. A representative from Oneul-ui Jip said, "Customers who used to visit mom cafes to share daily parenting experiences and information with other parents have recently started looking for infant and child information and parenting know-how on Oneul-ui Jip."

In response, Oneul-ui Jip is preparing a variety of products from childbirth to parenting and supports convenient purchasing of products while browsing infant and child-related content. For example, a parent wondering “Which baby bottle should I buy at this stage?” can visit Oneul-ui Jip, check recommended baby bottles by age group, and complete the purchase all in one place. The purchase conversion rate for infant and child products on Oneul-ui Jip has increased by 85% compared to the previous year.

Oneul-ui Jip plans to continue expanding its infant and child category. A representative stated, "We will expand infant and child-related products and services from content to commerce so that customers can always refer to Oneul-ui Jip in their daily lives. We will strive to provide the best customer experience through differentiated services unique to Oneul-ui Jip in the infant and child category."

This content was produced with the assistance of AI translation services.