Jeonbuk Province Expands Agricultural and Marine Food Exports at Korean Markets in the US West Coast

Promotion Event at 8 H Mart Stores in LA Area Until the 9th

Discussion on Expanding Exports of Agricultural and Marine Products by Hannam Chain and H Mart

Jeonbuk Province announced on the 3rd that Shin Won-sik, Director of the Agricultural, Life, Livestock, and Food Bureau of Jeonbuk Province, who has been visiting the United States since June 24, carried out activities to expand exports of agricultural and marine products targeting Korean markets in the western United States from June 28 to 29, following his visit to the eastern U.S. region.

This is a follow-up measure to the business agreement signed in September last year between Governor Kim Kwan-young and representatives of major U.S. Korean food distribution stores, H Mart and Hannam Chain, to expand exports of Jeonbuk agricultural and marine products.

Jeonbuk Province is conducting a promotional event to expand exports of agricultural and marine products at Korean markets in the western United States from June 28 to July 9.
[Photo by Jeonbuk Province]

First, a promotional and sales event for Jeonbuk agricultural and food products was held from June 28 to July 9 at eight H Mart stores in the LA area, which operates the largest Korean food distribution stores in the U.S.

At this event, 53 products from 21 agricultural and marine food processing companies in the province were showcased. Representative products included ▲ Design Nongbu Black Bean Powder ▲ Sea Flavor Kelp and Seaweed ▲ Myco Nurungji (scorched rice) ▲ Aiul Fisheries Golden Flatfish ▲ Namwon Mudfish Chueotang (loach soup) ▲ Buckwheat Flower Blooming Jar Grilled Cheese ▲ Gunsan Daeya Nonghyup’s Sindongjin Rice, among others.

Notably, Mayor Jeong Heon-yul of Iksan and officials from the Korea Food Industry Cluster Promotion Agency participated in this sales promotion event, discussing mutual cooperation plans with H Mart to expand exports of resident companies within the National Food Cluster to the U.S. market.

Additionally, Director Shin visited Hannam Chain, which operates Korean food distribution stores mainly in the western U.S., and met with President Gu Jeong-wan to discuss establishing an organic cooperation system. Specifically, they discussed plans to operate a permanent Jeonbuk agricultural and food product section within Hannam Chain and agreed to cooperate in expanding exports and distribution of agricultural and marine products utilizing Hannam Chain’s distribution network.

Director Shin stated, "Until now, exports of agricultural and marine products from the province have been concentrated in Southeast Asian regions such as Japan, China, and Thailand, and exports to the U.S. have been small relative to the size of the food market. Given the current Korean Wave in the U.S. and the increasing demand for Korean agricultural and marine products, we plan to aggressively expand the export volume of Jeonbuk agricultural and marine products."

This content was produced with the assistance of AI translation services.