Samsung Electronics to Hold 'Comparison Exhibition' for the First Time in 5 Years…Will Lee Jae-yong Attend?

Held for the First Time in 5 Years Since 2018
Company and Competitor Products Placed Side by Side for Comparison
Vice Chairman Han Jong-hee and Others Attend

Samsung Electronics held a 'Competitive Product Comparison Exhibition' comparing the technological levels of major products in the set (finished product) sectors such as TVs, home appliances, and smartphones with competitors for the first time in five years. This is interpreted as a determination to find a breakthrough by enhancing product competitiveness amid uncertain domestic and international environments such as economic recession and demand contraction.

On the 3rd, Samsung Electronics held an opening ceremony for the comparison exhibition at its Suwon plant. This event, held privately for Samsung employees only, will continue until the 21st.

The late Lee Kun-hee, former Chairman of Samsung Electronics, and Lee Jae-yong, Chairman of Samsung Electronics (then President, far left), attending the Advanced Product Comparison Exhibition (Competitive Product Comparison Exhibition) held in 2011.
[Photo by Asia Economy DB]

The event is conducted by comparing the strengths and weaknesses of each product by placing Samsung Electronics' main products such as smartphones, communication equipment, TVs, home appliances including washing machines, vacuum cleaners, refrigerators, laptops, and competitors' product lines side by side. This year, not only the Device Experience (DX) division but also the Customer Experience (CX) and Multi-Device Experience (MDE) centers, key sectors in building the 'Samsung ecosystem,' are participating for the first time.

Presidents of the DX division business units, including Han Jong-hee, Vice Chairman and Head of Samsung Electronics' Device Experience (DX) division, are also attending the exhibition to grasp the technological competition trends of each company.

There is also speculation about the possibility of Samsung Electronics Chairman Lee Jae-yong visiting the exhibition hall. Chairman Lee has visited the exhibition hall accompanied by the late Chairman Lee Kun-hee since his time as a Samsung Electronics president.

Meanwhile, this exhibition, now in its 15th edition, has been held biennially since 1993 when the late Samsung Electronics Chairman Lee Kun-hee declared the New Management initiative. It was canceled in 2020 due to the impact of COVID-19.

This content was produced with the assistance of AI translation services.