Seodaemun-gu, Evaluation of One Year Achievements in the 8th Elected Term and Sharing Future Vision

Announcement of Performance Analysis of District Administration Applying BSC (Balanced Scorecard)

'Happiness 100% Seodaemun Vision Talk'... Responses to Employees' Rolling Papers

Seodaemun-gu (Mayor Lee Seongheon) held the ‘1st Anniversary Performance Report Meeting of the 8th Elected Term’ on the morning of the 3rd, the first day of the second year of the 8th elected term, at the 6th-floor auditorium of the district office, with about 400 participants including employees, policy advisory committee members, and resident evaluation groups.

The event was organized to respond to residents’ demands and share a sustainable vision for Seodaemun-gu.

On this day, Professor Choi Hyunseon of Myongji University’s Department of Public Administration evaluated that over the past year, Seodaemun-gu has established the momentum and foundation to realize the district administration vision and smoothly promoted major pledges and key strategic tasks.

This evaluation was based on applying the BSC (Balanced Scorecard) to Seodaemun-gu’s five strategic tasks?economic coexistence, education and culture, life care welfare, new development, and environment and transportation?analyzed from the perspectives of ▲customer ▲internal process ▲innovation and learning.

Professor Choi suggested policy directions for realizing ‘Happiness 100% Seodaemun,’ including ▲improving residents’ perception and expanding communication achievements ▲updating and adjusting current strategies and detailed tasks ▲expanding short-term projects that can produce concrete results over the next year.

The subsequent ‘Happiness 100% Seodaemun Vision Talk’ featured panelists including Kim Hyungjun, Chair Professor at Paichai University, Professor Choi Hyunseon of Myongji University, and Mayor Lee Seongheon of Seodaemun-gu.

At the event, Chair Professor Kim presented the results of a survey conducted by Research & Research on 1,000 Seodaemun residents (June 14?19). According to the survey, 67% responded that they were ‘satisfied’ with the operation of the district administration during the 8th elected term.

Also, satisfaction with major projects by sector was highest for the activation of the Sinchon Ewha shopping district (economy), career and academic support at the Career Guidance Center (education and culture), customized life care services (welfare), promotion of the creation of a landmark in the northwest area (urban development), and vehicle traffic on Yonsei-ro (residential environment).

Mayor Lee Seongheon cited as proud achievements over the past year the communication and rapport with employees, the groundbreaking of Gaseon Bridge, and the re-opening of general vehicle traffic on Sinchon Yonsei-ro to revitalize the commercial district. As regrets, he mentioned difficulties caused by the unreasonable relocation of Station 102 on the Seoul Light Rail Western Line.

He also mentioned that in the second year of the 8th elected term, including road and traffic improvements and maintenance projects that provide opportunities to enhance convenience facilities, the district administration will be pursued with greater speed and depth.

The mayor also responded to the ‘requests to the mayor’ recorded in advance on rolling papers by about 70 employees.

At the performance report meeting, a video showing the changes felt by various residents in each field over the past year and their hopes for the future was screened, eliciting empathy from the attendees.

In addition, the event was conducted simply without guest introductions or congratulatory speeches, and a string quartet composed of members of the orchestra ‘Hahm Shin-ik and Symphony S.O.N.G’ delivered lively classical performances, receiving much applause.

This content was produced with the assistance of AI translation services.