Gangseo-gu Implements 1:1 Visiting Breastfeeding Manager Service

Starting July, the ‘Seoul Mom Visiting Happy Breastfeeding Support Project’ will be launched

Customized massage and breastfeeding posture education after breast condition diagnosis

Targeting pregnant women residing in Seoul for more than 6 months and within 8 weeks postpartum

"Let's protect the health of both mothers and babies by practicing breastfeeding methods directly taught by experts."

Gangseo-gu, Seoul, will launch the ‘Seoul Mom Visiting Happy Breastfeeding Support’ project starting this July.

This project was initiated to create a pregnancy, childbirth, and child-rearing friendly environment amid the serious low birthrate issue and to encourage participation in breastfeeding recommended by the World Health Organization (WHO).

Breast milk contains all the proteins, carbohydrates, and fats necessary for a baby's health, as well as many components that help the immune system, such as antibodies and immune factors. Breastfeeding is also known to reduce the risk of gynecological diseases such as ovarian cancer and cervical cancer.

The project provides a service that supports the mother's health recovery and the healthy growth and development of infants through one-on-one breastfeeding management visiting mothers after childbirth.

A breastfeeding manager visits the home and explains the correct breastfeeding posture for one hour at an understandable level.

After diagnosing the pregnant woman's breast condition, customized breast massage methods are taught. Counseling related to breastfeeding is also provided to family members.

The breastfeeding managers are midwives and nurses who have completed the breastfeeding specialist training course of the Korean Midwives Association.

The support target is mothers within 8 weeks postpartum who wish to breastfeed and reside in the area. However, it must be confirmed that they have been registered residents of Seoul for more than 6 months.

Applicants can apply by visiting the Seoul Pregnancy and Childbirth Information Center website, and each person can apply up to twice.

A district official said, "Gangseo-gu Public Health Center is striving to provide various educational programs for novice fathers and mothers who lack childcare information," and added, "We hope for much interest and applications for the Happy Breastfeeding Support Project to promote the prompt physical and mental recovery of mothers and the growth of infants."

This content was produced with the assistance of AI translation services.