Backpacker, Operator of 'Idus', Merges with Tumblbug to "Strengthen Creator Ecosystem"

Service Know-How and Technology Exchange
Strengthening Support for Creators' Global Expansion

Backpacker, the operator of 'Idus', announced on the 3rd that it will merge with the crowdfunding platform Tumblbug. Founded in 2012, Backpacker acquired Tumblbug in 2020 and has been focusing on building a creator ecosystem. Idus and Tumblbug each have around 40,000 and 30,000 creators active, respectively, and have recorded cumulative transaction amounts of approximately 950 billion KRW and 290 billion KRW based on this.

Through this merger, Backpacker plans to enhance business competitiveness and management efficiency based on the common denominator of handmade goods and creators. Backpacker will consolidate its offices, previously divided between Hongdae and Gangnam, into the Gangnam office, facilitating the exchange of operational know-how and technology across services such as Idus, Tumblbug, and Stedio, and promoting organic activities to establish a virtuous cycle within the creator ecosystem.

In particular, Backpacker will implement global market expansion and technological infrastructure collaboration for each service, gradually strengthening support for creators' entry into overseas markets. Kim Dong-hwan, CEO of Backpacker, stated, "With this merger, the scope of creation will become more diverse and the market will continue to grow. We will continue to strive and work hard to create an ecosystem where the joy of discovery and the pleasure of communication can be sustained."

This content was produced with the assistance of AI translation services.