"Let's Change Breakfast"... Busan Office of Education Holds 'Che In Ji' Support Event

Busan Metropolitan Office of Education announced on the 3rd that it will hold the ‘Morning Change (體仁智)’ support event until the 14th.

This event aims to generate more interest and enthusiasm for the ‘Morning Change (體仁智)’ campaign, which promotes changing morning routines, by conducting two types of events: ▲release of short-form videos supporting Morning Change by celebrities ▲Morning Change SNS event.

The ‘short-form videos’ feature support messages for Morning Change from 17 famous figures, including Ha Yun-su, Superintendent of Busan Metropolitan Office of Education, Park Hyung-joon, Mayor of Busan, rapper Hanhae, and Lotte Giants player Yoon Dong-hee. These videos are produced as short-form content (shorts) and will be released daily on the Busan Metropolitan Office of Education’s YouTube channel from the 3rd to the 14th.

'Morning Change (Che In Ji)' SNS Event Promotional Image.

The ‘SNS event’ involves participants leaving supportive messages by filling in the blank in the phrase ‘Morning Change is 000’ in the comments of the celebrity short-form videos.

From the 6th to the 14th, students, parents, teachers, and citizens can participate, and 100 participants will be selected by lottery to receive a 5,000 KRW convenience store coupon.

Kim Jong-gyun, spokesperson for the Busan Metropolitan Office of Education, said, “This event will serve as an opportunity to further raise the interest of the educational community and citizens in Morning Change,” adding, “We will continue to communicate through various content production and events so that many people can take an interest in our office’s policies.”

This content was produced with the assistance of AI translation services.