Lotte Department Store, SNS Popular Jewelry Popup Relay
Targeting the 10s and 30s Generation... 'Sentimeng', 'Nonnon', etc.
Lotte Department Store announced on the 3rd that it will hold a pop-up event for jewelry brands popular on social networking services (SNS) at Lotte World Mall in Jamsil, Seoul, until the 19th.
![A consumer is browsing products at the 'Nonnon' pop-up store in Jamsil Lotte World Mall. [Photo by Lotte Department Store]](http://www.asiae.co.kr/news/img_view.htm?img=2023070221403683398_1688301636.jpg)
A consumer is browsing products at the 'Nonnon' pop-up store in Jamsil Lotte World Mall. [Photo by Lotte Department Store]
View original imageThe event features brands such as 'Centermung', 'Nonnon', and 'Flow'.
Lotte Department Store explained that these brands are in the 'Y2K' style, which is very popular among the 10s and 30s age group.
Y2K is a retro fashion style that was popular from the late 1990s to the early 2000s, characterized by bright colors and unique designs.
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A representative from Lotte Department Store said, "We will continue to strive to showcase a variety of accessory brands that match the trends."
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