Seocho-gu Issues 20 Billion Won Worth of Seocho Love Gift Certificates for Vacation Season...Easing Inflation Concerns

District to Issue 20 Billion Won of Seocho Love Gift Certificates Starting at 2 PM on the 5th

7% Discount Rate, Up to 500,000 Won Purchase per Person...Reducing Consumer Burden and Increasing Sales for Small Businesses

Usable at Seoul Pay Plus Affiliated Stores Including Restaurants, Pharmacies, Convenience Stores, and Academies in Seocho-gu

Jeon Seong-su, District Mayor, “We hope this will be a boost for both consumers and small business owners struggling with high inflation”



Jeon Seong-su, Seocho District Mayor

Jeon Seong-su, Seocho District Mayor

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Seocho-gu (Mayor Jeon Seong-su) is issuing 20 billion won worth of ‘Seocho Love Gift Certificates’ to ease the shopping burden on residents ahead of the summer vacation season amid high inflation.


The Seocho Love Gift Certificates are fully funded by the district, allowing consumers to purchase them at a 7% discount off the face value, up to a maximum of 500,000 won per person. They can be purchased through five applications: ▲Seoul Pay Plus ▲Money Tree ▲T-money Pay ▲Shinhan SOL ▲Shinhan Play.


The places where the certificates can be used can be checked via the ‘Find Affiliated Stores’ feature on the Seoul Pay Plus app, and they are mainly accepted at Seoul Pay Plus affiliated stores such as restaurants, pharmacies, convenience stores, and academies within Seocho-gu.


The certificates are valid for five years from the date of purchase. Unused certificates can be fully refunded, and if more than 60% of the face value has been used, the remaining balance after deducting the discount support fund will be refunded.


Since the Seocho Love Gift Certificates are very popular, early sell-out on the day of issuance is expected. Therefore, it is recommended to download the app and register as a member in advance by the day before to ensure smooth purchase.


In January, ahead of the Lunar New Year holiday, the district issued 13 billion won worth of Seocho Love Gift Certificates, which were completely sold out on the same day, receiving great response from consumers. The district plans to issue an additional 27 billion won before the upcoming Chuseok holiday and 11.5 billion won at the end of the year, totaling 71.5 billion won worth of Seocho Love Gift Certificates issued this year.



Jeon Seong-su, Mayor of Seocho-gu, said, “We issued these Seocho Love Gift Certificates to ease the price burden on residents during the vacation season. We hope the use of Seocho Love Gift Certificates will continue to be activated and help increase sales for local small businesses through consumption promotion.”


This content was produced with the assistance of AI translation services.

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