OB Beer, Limited Release of 'Cass Lemon Squeeze'

Sales at Convenience Stores and Large Marts Nationwide Starting in July

OB Beer’s Cass announced on the 30th that it will launch a limited edition ‘Cass Lemon Squeeze,’ which adds fresh lemon juice to Cass for the summer, along with a non-alcoholic beverage ‘Cass Lemon Squeeze 0.0.’

Cass Lemon Squeeze features the refreshing and clean taste of Cass combined with fresh Italian lemon juice, allowing consumers to enjoy a thrilling sense of refreshment along with a tangy and sweet flavor in harmony. It is a season-limited release utilizing lemon, which is highly preferred during the summer. Cass Lemon Squeeze, available in a 500mL can, will be available nationwide at convenience stores and large supermarkets starting early July.

Cass also expanded consumer choices by launching the non-alcoholic beverage Cass Lemon Squeeze 0.0. Using a ‘smart separation method’ that extracts only the alcohol, it replicates the fresh and crisp taste of Cass Lemon Squeeze. Cass Lemon Squeeze 0.0 will be released in a 355mL can and is scheduled to be sold through online channels starting mid-July.

Cass will also open a ‘Cass Lemon Squeeze Pop-up Store’ themed around lemon on the Hongdae street where the ‘CassCool’ campaign is being held. Starting mid-July, the pop-up will offer various participatory events such as a photo zone with a large lemon sculpture, a Cass Lemon Squeeze tasting zone, and merchandise sales, providing more consumers with the opportunity to experience the new product.

The Cass brand manager said, “Reflecting consumer trends that prefer the tangy lemon flavor in summer, we have introduced a product that allows people to enjoy the national beer Cass in a new way,” adding, “We hope everyone has an even more exciting summer with the refreshing and tangy Cass Lemon Squeeze.”

This content was produced with the assistance of AI translation services.