S-OIL Wins 1st Place in Gas Station and Fueling APP Categories at the 2023 National Service Awards

High-Level Quality and Service

Differentiated Marketing Strategy

S-OIL (CEO: Anwar Al Hizazi) was selected as the No. 1 in the gas station category for six consecutive years and No. 1 in the newly established mobile refueling app category at the ‘2023 National Service Awards’ hosted by the Korea Institute for Industrial Policy Studies and sponsored by the Ministry of Trade, Industry and Energy on the 29th.

S-OIL, awarded in the gas station category at the 2023 National Service Awards.

The National Service Awards select companies that have contributed to the development of national industries by enhancing consumer satisfaction through differentiated services across a total of 40 industrial sectors.

S-OIL is recognized for maintaining excellent service quality and increasing customer satisfaction by providing convenient services and differentiated benefits in line with internal and external environmental changes.

S-OIL consistently carries out advertising campaigns and character marketing based on its quality philosophy of ‘Good Oil,’ and offers differentiated brand experiences and services from the customer’s perspective by collaborating with various industries and conducting customer-tailored promotions considering refueling patterns.

In particular, the renewed and reopened ‘My S-OIL’ app focuses on customer convenience and practicality with a user-friendly UI (User Interface), integrated payment functions for faster refueling, and differentiated membership benefits in line with digital trends.

Additionally, by encouraging consumers’ ESG participation naturally through electronic receipts and additional accumulation of carbon-neutral points, the app won the Winner Prize in the lifestyle category at the ‘2023 GDWEB Design Awards’ held last May.

An S-OIL official stated, “Winning simultaneously in both the gas station and refueling app categories reflects our efforts to provide new brand experiences and improve service quality in response to changes in the marketing environment and customer needs. We will continue to do our best to enhance customer satisfaction through differentiated services.”

This content was produced with the assistance of AI translation services.