Innocean Launches Asia's Largest 'K-Ramen Popup Store'

Ongoing in Bangkok, Thailand Until the End of July

Innocean announced on the 28th that it has launched the "Bogeul Bogeul K-Ramen Pop-up Store" to promote Korean ramen culture at Siam Discovery, the largest shopping center in Bangkok, Thailand.

Innocean launches Asia's largest 'K-Ramen Pop-up Store' in Bangkok, Thailand
[Photo by Innocean]

The Bogeul Bogeul K-Ramen Pop-up Store is held in a large space of approximately 105 pyeong on the 3rd floor of Siam Discovery. About 7,500 ramen brand products are exhibited simultaneously, and visitors can taste ramen with various recipes. Four partner companies representing Korean ramen brands (Nongshim, Paldo, Ottogi, Samyang) participated. The event will run for about five weeks until the 31st of next month.

This event, held on the largest scale in Asia, will feature not only K-Ramen but also branded content utilizing webtoon IP provided by Line Webtoon, and dumpling combo menus that can be paired with ramen, provided by CJ Food (Bibigo). Additionally, various goods related to ramen and webtoons will be sold, and on-site events such as prize giveaways through games and SNS certification events will be prepared.

An Innocean official stated, "We focused on planning not just to exhibit and sell Korean ramen, but to allow people to experience Korean ramen culture in the most Korean space."

This content was produced with the assistance of AI translation services.