Pohang City Widely Promotes Its Charm as a 'Global Tourism City' Through SNS Marketing

K-Drama Craze... Rising as a 'Global Hotplace'

Tourist Spot Short-Form Videos, 'Pohang Hanjogak' Resonates with MZ Generation

Recently, with many domestic and international tourists flocking to Spacewalk, Cheolgil Forest, Japanese-style House Street, and Cheongha Gongjin Market, Pohang City is emerging as a ‘global hot place.’

Spacewalk.

On the 27th, Pohang City is stepping up its SNS promotion efforts to captivate not only Hallyu tourists but also domestic and international visitors of various age groups, fueled by the K-drama craze.

To help citizens better understand the major ongoing city policies, the city is producing and publishing customized content tailored to the characteristics of each SNS channel, such as blog postings, short-form videos, and card news. In particular, the short-form video series called ‘Pohang_Hanjogak,’ which captures the scenery of various Pohang tourist spots in videos under 60 seconds, has garnered an average of 20,000 to 30,000 views, receiving great responses from the MZ generation and foreign followers.

Additionally, the ‘Ganghodongnebangne’ Pohang tourism promotional videos (two episodes), filmed this year in collaboration with influencers, have become a hot topic with over 1.04 million views. Through continuous promotion, the number of followers on Pohang City’s SNS channels is also steadily increasing.

Furthermore, on the 18th, the city signed an SNS alliance agreement with the district public relations team of Nam-gu, Ulsan City, a member of the ‘Haeoreum Alliance,’ agreeing to cooperate on producing content for mutual city promotion and promoting key projects such as the hometown love donation system, thereby putting full effort into strengthening SNS promotion.

Park Jaegwan, the city spokesperson, said, “We feel that SNS promotion is becoming increasingly important after the endemic phase,” adding, “We will do our best to discover diverse content that resonates with all age groups and to promote in a way that anyone can easily access and understand.”

Thanks to the K-drama craze with titles like ‘Gaetmaeul Chachacha’ and ‘When the Camellia Blooms,’ many foreigners visit Pohang filming locations featured in the dramas to take and share 인증샷 (certification photos), spreading various Pohang tourist attractions widely through SNS.

In particular, searching #GaetmaeulChachacha and #DongbaekkkotPilMuryeop on Instagram yields well over 100,000 related posts, and it can be confirmed that foreigners from Japan, Thailand, Taiwan, Vietnam, and other countries are actively sharing posts as well.

This content was produced with the assistance of AI translation services.