Seven Eleven Launches 7 Types of Desserts Using K-Snack 'Yakgwa'

Sequential Launch Starting from the 12th of Next Month

Convenience store 7-Eleven announced on the 27th that it will launch a new dessert featuring Yakgwa, the leading item in the Halmaennial (Grandmother + Millennial) trend.

Seven Eleven is launching seven new Newtro desserts that combine traditional K-snacks with modern dessert trends, featuring yakgwa, the leading treat of the 'Halmaennial' (grandmother + millennial) trend.
[Photo by Seven Eleven]

The new products introduced by 7-Eleven include seven types: 'Chewy Honey Yakgwa,' 'Yakgwa Butter Bar,' 'Yakgwa Butter Stick,' 'Yakgwa Financier,' 'Yakgwa-flavored Popcorn,' and 'Old Fashion Yakgwa Donut.' They will be released sequentially starting from the 12th of next month.

7-Eleven explained that the product development was a joint effort between dessert-specialized MDs and the marketing team, supplemented by a survey conducted among MZ generation (Millennial + Generation Z) employees.

Park Jin-hee, MD in charge of desserts at 7-Eleven's Ready-to-Eat Food Team, said, "Since multiple departments collaborated and participated in the joint development, we believe these Yakgwa products will be competitive."

This content was produced with the assistance of AI translation services.