Market Expansion Through Icon Ice Water Purifiers and More

In preparation for the intense heat, consumers' attention is focusing on ice water purifiers. Major domestic water purifier companies are also showing swift moves to capture the growing demand for ice water purifiers. In particular, Coway, which is leading the domestic water purifier market trend, stands out. Coway has positioned three products?‘Icon Ice Water Purifier,’ ‘AIS (Ice) Water Purifier 3.0,’ and ‘AIS (Ice) Water Purifier 3.0 Sparkling’?as the main drivers to expand the ice water purifier market.


Among these, the product that embodies Coway’s technological prowess is the Icon Ice Water Purifier. It is popular for its compact size, fast and abundant ice-making performance, and enhanced hygiene management. The Icon Ice Water Purifier measures 24 cm in width and 47.3 cm in depth, making it about 40% smaller than Coway’s previous ice water purifiers. This greatly improves kitchen space utilization. It is available in four colors, allowing customers to choose according to their kitchen interior and preferences.


Coway Icon Ice Water Purifier

Coway Icon Ice Water Purifier

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Applying Coway’s patented ‘Dual Rapid Ice-Making Technology,’ the ice-making time per cycle is only about 12 minutes, which is another advantage. It can produce up to approximately 600 ice cubes per day, ensuring sufficient supply even in the peak of summer. There are two sizes of ice cubes. Unnecessary ice-making noise has been reduced, and AI (Artificial Intelligence) technology supports smart product management.


Additionally, an independent sealed cold water system provides hygienic and cool water at all times. The ‘Nano Trap Filter System’ installed in the Icon Ice Water Purifier removes a total of 94 types of harmful substances. It has been evaluated to have excellent water taste, having received the highest level ‘Grand Gold’ certification in the Water Taste Quality certification hosted by the Korea International Sommelier Association.


Coway Icon Ice Water Purifier

Coway Icon Ice Water Purifier

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The ice hygiene management function has also been strengthened. A quadruple UV sterilization system is applied to all areas where ice is made and dispensed, including the ice tray, ice storage, and ice faucet. It has even obtained sterilization certification for water purifiers from Intertek, an international certification body. The main parts that come into contact with water have passed material safety tests conducted by the U.S. Food and Drug Administration (FDA). In addition, it offers finely adjustable settings for consumer convenience with a four-stage customized hot water system, including ultra-high temperature water at 100°C, and a five-stage customized extraction function.



A Coway representative said, "Coway’s ice water purifier products set a new standard for ice water purifiers through excellent performance and design," adding, "They will be a good alternative for customers looking for ice water purifiers in preparation for the heatwave."


This content was produced with the assistance of AI translation services.

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