Hanwha Group Leads the Way in Promoting the 2030 Busan World Expo Bid
Expanding Global Presence in Defense and Solar Energy
Building a Positive Image for Korea Through Innovation and Outreach

Hanwha Group is actively working to attract the 2030 Busan World Expo in line with its founding philosophy of "Business for the Nation." Recognizing it as an opportunity for national economic and social growth, the group is promoting Korea's image through products with global leadership in sectors such as defense and solar energy. Additionally, Hanwha is conducting promotional activities at business sites with high customer interaction.


Galleria Department Store Luxury Hall

Galleria Department Store Luxury Hall

View original image

First, Hanwha has distributed Busan Expo brochures and displayed supportive messages using digital signage at all affiliates with significant contact with domestic and international citizens, including Aqua Planet, Galleria Department Store, and Hanwha Hotels & Resorts, to promote the Expo bid.


Furthermore, Hanwha Eagles, the company's baseball team, participated in games wearing sticker patches supporting the Expo bid. At the "Seoul International Fireworks Festival 2022 with Hanwha," which has become a leading fireworks event in Korea, Hanwha also screened promotional videos for the Expo and engaged in activities to rally public support for hosting the Expo.


Recently, Hanwha Group has been expanding its overseas business in the defense and solar energy sectors. By excelling in the military and energy industries-key drivers of national competitiveness-the group is contributing to building a favorable image for both Hanwha and South Korea.


Hanwha Aerospace, an integrated defense company, signed a large-scale export contract for K9 self-propelled howitzers with Poland, followed by an export agreement for the Cheonmu multiple rocket launcher. Since 2001, the K9 self-propelled howitzer has been exported to eight countries-T?rkiye, Poland, India, Finland, Norway, Estonia, Australia, and Egypt-based on its outstanding performance and reliability. It currently holds over 60% of the global self-propelled howitzer export market share.



Hanwha Solutions Qcells Division, a provider of eco-friendly energy solutions, holds the top market share for solar modules in major markets such as the United States, Germany, South Korea, the United Kingdom, and Japan. Notably, it has ranked No. 1 in the U.S. residential solar module market for four consecutive years and in the U.S. commercial solar module market for three consecutive years, both of which are leading renewable energy markets.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing