Department Stores Launch Summer Sales Today... Up to 50% Off (Comprehensive)

Lotte, Hyundai, Galleria Department Stores from Today to Next Month 9
Shinsegae until Next Month 13
Summer Theme Pop-ups and Festival Concepts

With the onset of the intense heat, the department store season-off period has arrived. Major department stores are attracting consumers with festival concepts that combine discount events offering up to 50% off on key categories, various summer-themed pop-up stores for visual appeal, and food and beverage (F&B) promotions.

Customers are browsing products at the Vivienne Westwood store in the Lotte Department Store main branch.
[Photo by Lotte Department Store].

According to the distribution industry on the 23rd, major domestic department stores such as Lotte, Shinsegae, Hyundai, and Galleria are simultaneously launching summer discount events starting today. Lotte Department Store is offering up to 50% discounts at all its branches from today until July 9, with participation from over 300 brands across men's, women's, golf, sports, and children's categories. Representative brands in the men's category include Theory Men and Junji, while the women's category features Theory and Maison Kitsun?. Golf brands such as Adidas Golf, Nike Golf, and Beanpole Golf are also participating. In the overseas fashion category, around 80 brands including Givenchy, Kenzo, and Vivienne Westwood have been conducting season-off sales sequentially since the end of last month.

This season-off event targets both the 'vacance-jok' who leave early for vacation and the 'baekcance-jok' who prefer to enjoy their vacation comfortably at the department store. For the vacance-jok, a large-scale special exhibition is presented. From today until July 2, the 'Wine and Liquor Festival' will be held, featuring the lowest-priced sets of popular wines from the first half of the year, as well as champagne and whiskey. With inventory worth around 18 billion KRW, special-priced wines that can be enjoyed lightly at vacation spots will be showcased.

A 'Beauty Vacance Festa' for skincare during the vacation season will also be held. From June 30 to July 9, popular beauty brands such as Dior, Lanc?me, Kiehl's, Biotherm, and Yves Saint Laurent will participate, offering up to 20% discounts. The event is themed around before and after vacation, featuring exclusive sets available only during the festa period and providing sample giveaways. During the event, customers who purchase over 200,000 KRW at beauty brands using a Lotte Card will receive a 10% Lotte mobile gift certificate.

For the baekcance-jok, the focus is on enhancing benefits available within the department store. Until July 9, 50,000 customers who arrive first will receive a 'F&B 5,000 KRW discount' coupon usable at the department store. Additionally, during the season-off period, gift certificate giveaways ranging from 5% to 15% will be held according to product categories such as luxury, fashion, accessories, electronics, furniture, and kitchenware.

Hyundai Department Store will also hold a summer season 'Black Week' at 16 stores nationwide, including the Apgujeong main branch, during the same period. About 400 brands in fashion, accessories, and living categories will participate, offering summer new products at discounts ranging from 10% to 50% off the original price. Customers purchasing summer new products from participating brands will receive up to 10% additional benefits, and various promotions such as beauty and wedding fairs will be held simultaneously. H Point members can also enjoy special discounts on fresh food products and an additional 10% discount coupon for wine and whiskey.

Various events to beat the heat will be held at each store. Until June 29, the Trade Center branch will host a unique Arabian-themed event called 'Arabian Days' on the 11th-floor Sky Garden. Co-hosted by Hyundai Department Store, the Embassy of Qatar in Korea, and the Korea-Arab Society public foundation under the Ministry of Foreign Affairs, the event features an exotic space blending nature and music. On the basement 1st floor event hall of the Trade Center branch, a wine fair will be held showcasing sparkling wines, popular summer wines, and premium wine glass brand 'Riedel' products. The Pangyo branch will hold a camping fair on the 10th-floor cultural hall until June 28, offering camping equipment experiences, caricatures, tarot readings, and clown balloon events.

Galleria Department Store will also hold its summer regular sale during the same period. About 200 brands across all stores will offer discounts ranging from 10% to 50%. At the Galleria Luxury Hall in Seoul, various luxury brands will sell 2023 spring and summer season products at 10% to 30% off the regular price. Major discounted brands include Rick Owens (30%), Ami (30%), Beaker (30%), and Maison Margiela (10-20%). On the 3rd floor of the West building, pop-up stores will be featured. To celebrate the summer vacation season, Italian luxury swimwear brand Campos and French resort wear brand Bilboquet will operate pop-up stores. A collaborative pop-up space between casual brand Covernat and grocery store Bomarket is also set up.

At Daejeon Timeworld, various domestic and international brands are participating in the sale. Representative brands include Kenzo (30%), Vivienne Westwood (20-30%), Givenchy (30-40%), and Repetto (20-40%). Global fashion brand COS is offering discounts up to 50%. At the Suwon Gwanggyo branch, many popular brands such as Off-White (30%), Sandro (20%), Theory Men (30%), Kenzo Kids (20-30%), and Beanpole Golf (30%) are participating in the sale. The food hall will feature pop-up stores from Suwon Haenggung-dong churros specialty store 'Chuplus' and Seongsu-dong brioche specialty store 'Side Tempo.'

Shinsegae Department Store began the 'Shinbaek Members Festa' offering shopping benefits for summer starting from the 16th. Running until July 13, this event features over 400 popular brands in men's and women's fashion and accessories across 13 Shinsegae stores, offering up to 40% discounts on summer products.

Shinsegae Department Store's representative select shop, Boon the Shop, offers products from over 200 brands such as The Row, Courr?ges, Mihara Yasuhiro, and Vetements at 30-40% discounted prices. Overseas luxury brands like Giorgio Armani, Yohji Yamamoto, Dries Van Noten, as well as popular men's, women's, and children's brands including Polo Ralph Lauren, A.P.C., Maje, Beaker, Benetton Kids, and ?toile, are also available at up to 30% off.

From today until the 25th, a Shinsegae affiliated card gift event is also underway. Customers who purchase 300,000, 600,000, or 1,000,000 KRW in a single fashion or accessory brand using a Shinsegae affiliated card will receive an 8% Shinbaek Reward based on the purchase amount. After joining Shinbaek Members on the Shinsegae Department Store mobile app, customers who pay with affiliated cards from the 23rd to 29th can receive genre-specific discounts on food, fashion, and more. Additional discounts include 5,000 KRW off for dining purchases over 10,000 KRW, 5,000 KRW off for food market purchases over 30,000 KRW, 10,000 KRW off for sports purchases over 200,000 KRW, 5,000 KRW off for young fashion purchases over 100,000 KRW, and 5,000 KRW off for accessories and cosmetics purchases over 100,000 KRW.

This content was produced with the assistance of AI translation services.