'Sosoikseon' Compact Massage Chair Craze... Flood of Practical Products

Expanding Demand for Massage Chairs to Younger Generations
Compact Massage Chairs with Reduced Size and Price Burden
Released by Cozyma, LG, Coway, Ceragem, and Others

The compact massage chair trend, characterized by 'small size and reasonable price,' is gaining momentum. As the primary customer base of massage chairs, once considered exclusive to middle-aged and older adults, expands to younger generations, the industry is continuously introducing practical massage chairs that significantly reduce size and price burdens. This targets the so-called 'godsimbi (god + gasimbi)' group.

Cozima Massage Chair Double Motion. (Photo by Cozima)

Last month, Cosima introduced the 'Double Motion.' It is a practical massage chair that consolidates core features such as the 'motion frame' and 'dual engine.' It is characterized by a compact size and reasonable price while offering premium-grade massage chair functions. In particular, the 'dual engine,' with two massage engines located at the upper and lower parts, thoroughly cares for the body's curves. The 'motion frame,' adjustable to an angle close to 170 degrees horizontal, allows users to experience a unique healing sensation as if lying in bed receiving a massage.

Kim Kyungho, head of marketing at Cosima, said, "As the 'godsimbi' consumer trend, which values satisfaction relative to price, spreads, the industry as a whole is strengthening practical product lineups that break down psychological barriers to massage chairs." He added, "In fact, the recently launched new product 'Double Motion' contains the core functions of premium massage chairs with top specifications while reducing size and price burdens, gaining popularity as a godsimbi massage chair."

LG Electronics released the 'Healing Me Pattaya.' It is highly usable even in narrow spaces. Compared to the premium massage chair 'Healing Me Tahiti,' its height is reduced by about 14 cm to 113 cm, and its width is slimmed down by about 6 cm to 74 cm. The massage balls move in six directions?up, down, left, right, front, and back?providing seven types of hand motion (Hand Motion) three-dimensional massage similar to hand massage techniques such as kneading, acupressure, and tapping.

Ceragem also introduced the compact massage chair 'Pause M4.' It is the first in the Pause compact massage chair lineup to apply an electric reclining function up to 145 degrees, allowing anyone to easily adjust the angle. Additionally, the 'Premium SL Frame,' designed to fit the body's curves, provides close-contact massage along the spine from the neck to the waist and hips.

Coway launched the small massage chair 'Mine.' It is about 47% smaller than the existing product 'Signature,' making it convenient to use even in small spaces. Despite its reduced size, it offers premium-grade functions with a total of 11 massage services, including five automatic massage modes that users can select according to their body condition.

This content was produced with the assistance of AI translation services.