GS Caltex Blog 'Noksaek' Renovation... "Accelerating Eco-Friendly Transition"

Improving Customer Convenience Through Mobile Optimization

GS Caltex announced on the 21st that it has revamped its corporate blog, ‘Media Hub,’ to embody the value of Green Transformation (GX), which signifies an ‘eco-friendly transition.’

Since 2011, GS Caltex has been providing corporate-related news on Media Hub, including various businesses and visions preparing for the future as a comprehensive energy company, corporate activities for a sustainable future, employee stories, and information about the energy industry.

GS Caltex focused on strengthening three key elements: GX promotion, user convenience, and connectivity with company platforms. A new GX category was added to enhance accessibility to content on carbon reduction efforts and low-carbon new businesses. A ‘Plastic Literacy’ webpage containing information on recycling waste plastics and resource circulation was also placed prominently on the Media Hub.

GS Caltex Blog 'Media Hub' Content Page [Photo by GS Caltex]

Additionally, Media Hub improved user convenience for readers to enhance customer experience. Reflecting the trend of consuming content on mobile devices, the webpage design was optimized for mobile to improve content readability and visibility. For those who have difficulty reading visually, a ‘Text-to-Speech’ service was introduced to automatically convert Media Hub content into audio.

An integrated search function was also introduced within Media Hub to easily find information on related sites operated by GS Caltex. It links to the GS Caltex homepage containing company history and business information, the ‘KIXX’ site providing refueling-related information, and a site that recommends suitable lubricants based on product information for each vehicle. Users can find information all at once without visiting each site separately.

A GS Caltex representative said, “This Media Hub renewal was carried out from the customer’s perspective as much as possible so that customers can have a positive brand experience through the corporate blog,” adding, “We will continue to deliver and communicate various efforts of GX promoted by GS Caltex through Media Hub.”

To commemorate this renewal, GS Caltex will hold an event on its corporate Instagram and Facebook until the 2nd of next month. By leaving a comment with the title of the most memorable content after viewing the renewed Media Hub, about 200 people will be selected by lottery to receive various prizes such as an iPad Air and GS Caltex refueling gift certificates.

This content was produced with the assistance of AI translation services.