K-Anime Holds 300 Business Meetings at Annecy Film Market
Consultation Amount of $700 Million "Exploring Various Cooperative Relationships"
Domestic animation companies confirmed their elevated status at the 'Annecy International Animation Film Market.' The Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency (KOCCA) announced on the 20th that they operated a Korean joint pavilion at the event held in Annecy, France, from the 13th to the 16th, facilitating over 300 business consultations. The scale of consultation deals exceeded 700 million dollars. A KOCCA official explained, "This was the result of not only operating exhibition booths but also conducting pitching sessions and conferences."
This year’s Annecy International Animation Film Market was attended by about 3,000 companies and approximately 300 buyers, totaling around 6,700 animation industry stakeholders. The Korean joint pavilion featured 20 outstanding domestic animation companies, including The Pinkfong Company, Cariesoft, and FunnyFlux. Among them, five companies?Iyagi Nongjang, 5Bricks, Studio Bandal, Pixterland, and Majeldfine?conducted pitching sessions in the ‘Partners Pitches’ section, which showcases projects in the pre-production stage, drawing positive responses from buyers. Seven short animation film directors with global recognition, such as director Jeong Yumi of 'House of Existence' and director Jeon Seungbae of 'Battery Dad,' also presented new works, paving the way for co-productions and overseas expansion. A KOCCA official stated, "We were able to explore various cooperative relationships by hosting parties and other events to build networks among animation industry stakeholders."
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KOCCA plans to expand the scale of support projects to activate the overseas expansion of domestic animation. At 'MIPJunior' and 'MIPCOM,' held in October, KOCCA will operate a Korean joint pavilion about 75% larger than in previous years, increasing the number of participating companies to around thirty-five. A Korean joint pavilion will also be set up at the 'Kidscreen Summit' held in San Diego, USA, in February next year. A KOCCA official said, "In addition to supporting participation in overseas markets, we are discussing new projects for legal and technical support."
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