"Dive into Clean Seokchon Lake" Lotte World Tower Hosts Aquathlon

'2023 Lotte Aquathlon' Held
Participants Swim Then Climb to 123rd Floor of Lotte World Tower
Recruiting 800 Participants, Twice as Many as Last Year

Lotte World Tower announced on the 16th that it will hold the '2023 Lotte Aquathlon' on the 16th of next month.

Held for the second time since last August, this event consists of swimming in Seokchon Lake and the Lotte World Tower vertical marathon SKY RUN. Participants swim two laps around the east lake of Seokchon Lake (a total of 1.5 km) and then climb 2,917 stairs from the 1st floor to the 123rd floor of Lotte World Tower.

For safety reasons, only members of triathlon or swimming clubs can participate again this year, and registration opens on the 19th through the Korea Triathlon Federation website. The number of participants has increased to 800, about twice as many as last year's 420. All participants will receive souvenirs such as aqua shoes, T-shirts, swim caps, and finisher medals.

Last year, participants of the Lotte Aquathlon were entering the clear waters of Seokchon Lake.
[Photo by Lotte Engineering & Construction].

Lotte explained that since August 2021, it has been working with Songpa-gu Office to improve the water quality of Seokchon Lake, increasing the lake's transparency from 0.6m to up to 2m, and improving the water quality from grade 3 to grade 2 or higher.

Last month, Lotte expanded participation from its affiliates, signing a business agreement for '2023 Seokchon Lake Water Quality Improvement' with six affiliates (Lotte Corporation, Holdings, Department Store, Chilsung Beverage, Chemical, World), Songpa-gu Office, the Green Future Foundation, and Jens. They are making efforts to create a beautiful Seokchon Lake through tree planting and environmental cleanup activities.

Lotte Corporation stated, "Since the response from last year's aquathlon participants was positive, we expect this year's enthusiasm to be even higher." In last year's competition, Kim Jaehyun won the men's division with a time of 47 minutes 25 seconds, and Hwang Jiho won the women's division with a time of 53 minutes 20 seconds.

Lee Jaewon, Marketing Team Leader of Lotte Corporation, said, "We are pleased to hold the aquathlon again this year at the now clearer Seokchon Lake," adding, "We will continue to plan various events that can be enjoyed at Seokchon Lake so that it can become a clean resting place for citizens and a representative landmark of Korea."

This content was produced with the assistance of AI translation services.