GS25 Joins 'BTS Festa'... Turning Everything Purple

Limited Sale of Commemorative Items Hamburger and Bottled Water Until the End of This Month
Commemorative Display Stand Operated at Yeouido GS25 During Festa

Convenience store GS25 is participating in the BTS debut 10th anniversary event, '2023 BTS Festa.'

On the 16th, GS25 announced that it has launched two commemorative products, 'Jjin Original Beef Burger' and 'Yours Jirisan Clear Spring Water,' to celebrate the event. Both products are popular items at GS25. They were relaunched on the 12th with new packaging under the 2023 BTS Festa concept and will be available for a limited time until the end of this month, when the BTS 10th anniversary event takes place.

A model at GS25 is introducing commemorative products for BTS's 10th debut anniversary event, '2023 BTS Festa'
[Photo by GS25].

With the 'BTS 10th Anniversary Festa' to be held on the 17th at Yeouido Hangang Park in Seoul to celebrate BTS's 10th debut anniversary, GS25 stores in Yeouido are busy preparing to welcome domestic and international customers.

To honor the significance of the event, GS25 plans to set up commemorative displays filled with the Jjin Original Beef Burger and Yours Jirisan Clear Spring Water, which were released as commemorative products. They have also secured up to 10 times the usual stock of alcoholic beverages, ice cups, snacks, mats, chargers, and other items. Additional equipment such as refrigerators and POS (point of sale) systems will be deployed in stores expected to have high customer traffic, and many GS25 headquarters staff will provide support to enhance customer convenience and assist franchisees in smooth business operations.

Lee Jeong-pyo, head of the GS Retail Platform Marketing Division, said, "GS25 plans to actively participate in the 2023 BTS Festa, utilizing over 17,000 stores nationwide to spread purple beyond Seoul, starting with these two commemorative products. We will faithfully fulfill our role as Korea’s leading convenience store where domestic and international customers can enjoy fun and convenient shopping."

This content was produced with the assistance of AI translation services.