Musinsa to Open Fashion Scholarship Pop-up Store in Seongsu-dong

Scholarship Brand 'Akeaake·Jansei' Offline Popup

Musinsa announced on the 15th that it will operate a pop-up store for prospective designer brands founded by fashion scholarship recipients selected with the goal of nurturing next-generation fashion talents.

Musinsa will hold a pop-up exhibition featuring the fashion brands 'AKE AKE' and 'JANSAY,' designed directly by scholarship recipients, at its offline exhibition space 'Musinsa Square Seongsu' located in Seongsu-dong, Seoul, until the 23rd. This is the first time that brands designed and launched by Musinsa fashion scholarship recipients, currently active up to the 3rd generation, are holding an offline pop-up exhibition.

Kang Yoon-joo, CEO of AKE AKE participating in the pop-up store, is a 2nd generation Musinsa fashion scholarship recipient who graduated from Chung-Ang University majoring in fashion and has launched her brand. Designer Jang Seung-hyun, who runs JANSAY, is also a 1st generation fashion scholarship recipient and is currently a senior in the Fashion Design Department at Sejong University.

In February, Musinsa conducted a 'Final Program' for the 1st and 2nd generation fashion scholarship recipients and selected two outstanding scholars. The evaluation included analysis of brand concept, marketability, and business potential by experts from related departments within Musinsa, as well as assessments of the scholars' diligence in participating in the program.

The finally selected scholars receive benefits as part of the Musinsa Fashion Scholarship 'Final Program,' including ▲use of Musinsa Studio office space ▲initial production funding for prototypes ▲brand directing mentoring ▲photo shoot ▲brand promotional content production ▲offline pop-up events. The two scholars selected this time have been residing at Musinsa’s fashion-specialized shared office 'Musinsa Studio Dongdaemun Branch' since March, preparing for their brand launches and pop-up exhibitions.

Musinsa provided each fashion scholarship recipient with 5 million KRW as initial production funding necessary to produce the products they designed. Additionally, they received full support such as advice from Musinsa’s product planning experts and lookbook photo shoots by the photo team during the brand launch process.

Jung Tae-young, head of Musinsa’s ESG team, said, "It is difficult for scholarship recipients to gain experience in actually launching a brand due to lack of production funds, and we expect this opportunity to help them grow into practical next-generation designers. We hope this pop-up store will be a meaningful chance for prospective designers to directly check consumer responses and receive feedback from industry professionals."

This content was produced with the assistance of AI translation services.