7-Eleven Launches Song Ga-in Makgeolli... "Clean Throat Sensation"

Makgeolli Sales Increased by 30% Last Month

Seven Eleven announced on the 15th that it will release 'Song Ga-in's Fresh Makgeolli' in collaboration with singer Song Ga-in.

Song Ga-in's fresh Makgeolli era.
[Photo by Seven Eleven]

Song Ga-in has gained great popularity among the public, ranking first in the female trot star ranking on Star Ranking for 95 consecutive weeks. She has developed a deep interest in domestic agricultural products by participating in many local events.

To create a makgeolli that goes down smoothly like her refreshing and clear voice, Song Ga-in personally participated in all production stages from product planning to design and took part in dozens of tastings herself. Reflecting her intention to support local farmers, only 100% domestically produced rice was used.

According to Seven Eleven, makgeolli sales last month increased by 30% compared to the same period last year. In particular, the purchase share of customers in their 20s doubled compared to 2021.

A Seven Eleven official said, “As young customers' preference for makgeolli has recently increased, various makgeolli products such as collaborative products and premium products are being released,” adding, “As the makgeolli customer base expands, we will strive to launch distinctive makgeolli with more diverse flavors and concepts.”

This content was produced with the assistance of AI translation services.