Guinness Launches Asia's First 'Guinness Cold Brew'

Pop-up 'Cafe Guinness' Operated at The Hyundai Seoul from 16th to 28th

Diageo Korea's stout brand Guinness announced on the 14th that it will launch the 'Guinness Cold Brew Coffee Beer' in Korea, the first in Asia.

The new product 'Guinness Cold Brew,' which maximizes the advantages of coffee and dark beer, features a unique roasted coffee aroma harmonized with sweet chocolate and caramel notes. In particular, Guinness's signature smooth and creamy foam blends with the sweet and slightly bitter coffee scent, allowing consumers to enjoy Guinness's deep and rich flavor in a new way.

To celebrate the launch of Guinness Cold Brew, a pop-up store called 'Cafe Guinness' will be set up at The Hyundai Seoul in Yeouido, Seoul, from the 16th to the 28th. Customers who purchase Guinness Cold Brew at the pop-up store will receive a limited-edition Guinness Cold Brew glass, and a Stouty service that prints desired images on the creamy foam surface of Guinness will also be offered. Additionally, visitors can enjoy a new pairing experience with a limited-edition Guinness Cold Brew donut developed in collaboration with the donut specialty brand 'Old Ferry Donut.'

Guinness Cold Brew has an alcohol content of 4% and will be released in 440mL cans. The product packaging visually represents the unique surging phenomenon of Guinness (a convection phenomenon where bubbles appear to sink downward after pouring Guinness beer), allowing consumers to visually feel the smoothness of the product. After the pop-up ends, it will be available nationwide at large supermarkets, convenience stores, and more starting in July.

Kim Juhwan, Guinness Brand Manager, said, "For Korean consumers who enjoy coffee, we are introducing Guinness Cold Brew in Korea for the first time in Asia. We hope you take a break from your busy daily life and enjoy your own moment of relaxation with Guinness Cold Brew, which offers the rich aroma of coffee and the refreshing charm of dark beer at the same time."

This content was produced with the assistance of AI translation services.