SK Magic, Summer Appliance Orders Surge... Food Waste Processor Sales Double↑

SK Magic announced on the 13th that orders for summer seasonal appliances such as ice water purifiers, food waste disposers, and dehumidifiers have surged as the heatwave has fully begun.

SK Magic stated that its new product, the ‘One Cork Ice Water Purifier,’ has gained great popularity in the market, surpassing 10,000 units sold immediately after its launch. The dehumidifier, which experienced a temporary sales halt due to a shortage of supply, sold out all prepared stock within a day after sales resumed on the 7th. Additional stock will be available for sale again starting from the 16th.

Sales growth of food waste disposers is particularly notable. The ‘Eco Clean Food Waste Disposer,’ launched in June last year, exceeded 10,000 units in cumulative sales as of last April, accelerating its sales momentum. Since April, monthly sales have increased by more than 40% compared to the previous month. From June, sales performance has continued at more than double compared to the same period last year.

SK Magic attributed the surge in sales mainly to the unprecedented heatwave and the forecasted monsoon season, which have sharply increased demand for seasonal appliances. Advertising and marketing strategies featuring model Song Hye-kyo since May also played a role. As a result of continuously releasing new advertisements starring Song Hye-kyo, inquiries and sales across all product categories, including mattresses and food waste disposers, increased by more than 10% compared to the previous month.

An SK Magic official explained, “As the weather gets hotter, concerns about odors and insects caused by leftover food are increasing interest in food waste disposers day by day,” adding, “The Eco Clean Food Waste Disposer blocks 99.9% of odors and offers up to a 5-year free warranty on key components, including the compressor.”

This content was produced with the assistance of AI translation services.