LF "Sandal Season, Get Ready for Summer Vacation Shoes"
LF Mall Showcases Products from Keen, Reebok, FitFlop, and Toms
On the 13th, LF announced that its domestic shoe brands 'Keen', 'Reebok', 'FitFlop', and 'Toms' have released rubber footwear suitable for the rainy season or creating summer vacation looks.
Reebok is expanding its range from sneakers to sandals to target the summer season. The 'Hyperium' sandals, which Reebok is focusing on, feature chunky heels and a retro style. The company explained that they are lightweight and made of water-resistant materials, making them suitable for various outdoor activities, including water play.
The American urban outdoor shoe brand Keen is also offering a variety of summer outdoor shoes. Rubber slide slippers such as 'Shanti' and 'Yogi' saw sales double last month compared to the same period last year, and increased by 80% compared to the previous month. Keen is holding a pop-up store at 'Raum East' in Sinsa-dong, Gangnam-gu, Seoul, offering up to 10% discounts on summer shoes like Shanti and Yogi until the 20th.
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Additionally, LF's flagship shoe brands FitFlop and Toms are also launching new products targeting the summer season. Summer sandals and slippers proposed by LF can be found at the premium lifestyle specialty LF Mall and offline stores of each brand nationwide.
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