Daesang Cheongjeongwon Launches 'Haetsal Dameun' Advertising Campaign with Lim Young-woong
Brand Video Released Focusing on Four Representative Products
Daesang's soy sauce specialty brand, 'Haetsal Dameun,' released a new video advertising campaign featuring singer Lim Young-woong on its YouTube channel on the 13th.
Daesang Cheongjeongwon 'Level Up Your Soy Sauce! Filled with Sunshine' Advertising Campaign
Photo by Daesang
This advertising campaign reflects Haetsal Dameun's brand vision of presenting the most delicious soy sauce in Korea to create tasty dishes, with the core message of 'Level Up Your Soy Sauce! Haetsal Dameun.'
The released video features scenes of Lim Young-woong cooking using Haetsal Dameun's signature products. Unlike traditional soy sauce ads that emphasize the heritage of soy sauce, it creates a sophisticated atmosphere through lively visuals and rhythmic music.
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A Daesang representative stated, "With the optimal blend and manufacturing technology, we sincerely crafted Haetsal Dameun soy sauce, allowing consumers to enjoy dishes leveled up. We launched this advertising campaign featuring our exclusive model Lim Young-woong," adding, "We will continue to present fun and diverse brand content that can communicate with consumers."
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