Lotte Chilsung Operates 'Contrabass in the City' Pop-up Store

Operating at Korea Press Center Plaza until June 17

Lotte Chilsung Beverage announced on the 13th that it will operate the 'Contrabass in the City' pop-up store at the Korea Press Center Plaza until the 17th.

This pop-up store was planned to provide office workers with an opportunity to experience the Cantata Contrabass brand and the new products Cantata Contrabass Black & Shot and Sweet Almond. It is composed of three zones: Office Zone, Event Zone, and Rest Zone.

The Office Zone consists of a Cantata tasting booth and a photo zone featuring various objects representing the Cantata brand. Visitors can print a photo admission ticket at the entrance, participate in quizzes, or upload pop-up store content with hashtags on social media (SNS) to receive two new Cantata Contrabass products, Black & Shot and Sweet Almond, as prizes.

In the Event Zone, on-site participatory games are held to give away instant prizes. Lotte Chilsung Beverage offers various prizes such as Cantata Contrabass Black & Shot and Sweet Almond through events like the ultra-concentration lucky drop and throw events using Cantata Contrabass tennis balls and Plinko machines.

The Rest Zone is a space where visitors can relax comfortably, equipped with bean bags and parasols. Simple quizzes such as finding typos related to Contrabass and spot-the-difference games are prepared for easy participation.

A Lotte Chilsung Beverage official said, “This pop-up store held in the city was planned to widely promote the brand concept of ultra-concentration signals for today’s office workers. Through various participatory events, we aim to provide diverse experiences with the two new products, Cantata Contrabass Black & Shot and Sweet Almond, and to approach consumers in a friendly manner.”

This content was produced with the assistance of AI translation services.