S-Oil also says 'Borahae'... Where is the 'BTS Gas Station'?

BTS 10th Anniversary Celebration
Opposite Seoul Seocho-gu Arts Center
Dec 12-25... Purple Lights at Night

The S-OIL directly operated gas station located opposite the Seoul Seocho-gu Arts Center has transformed into the ‘Goodoil & BTS FESTA Gas Station.’

S-OIL announced that it will run a collaborative promotion from the 12th to the 25th, offering customers a special refueling experience in celebration of BTS’s 10th debut anniversary with the ‘2023 BTS FESTA.’

S-Oil Jeondang Front Gas Station, Seocho-gu, Seoul [Photo by S-Oil]

Visitors to this BTS-themed gas station can see Goodoil transformed into ARMY (BTS fandom) on the front of the building, along with a large BTS FESTA banner and pole signs installed using long poles. At night, the gas station canopy is lit up in purple, the symbolic color of BTS and ARMY, creating a festive atmosphere to celebrate the 10th anniversary of their debut.

For customers who cannot visit the gas station in person, S-OIL plans to release an introduction video of the gas station on its official YouTube channel (S-OIL GOODOIL TV).

S-Oil Jeondang Front Gas Station, Seocho-gu, Seoul [Photo by S-Oil]

Additionally, until the 25th, the collaboration promotion offers limited edition membership cards (3,000 people) designed with ‘Goodoil & BTS FESTA,’ 10,000 KRW mobile refueling vouchers (2,500 people), and official merchandise of Goodoil and BTS (250 people). Winners of the limited edition membership cards will receive 2,000 KRW points and an additional 3,000 KRW mobile coupon upon their first refueling during the promotion period. Customers can participate in the event by downloading the My S-OIL application. Participation is also possible by following the instructions on HYBE’s official ‘2023 BTS FESTA’ website.

S-OIL has consistently pursued new forms of collaboration across industries, including famous characters, popular singers, and clothing brands. An S-OIL representative stated, “BTS’s success is rooted in a unique worldview and storytelling, which aligns with S-OIL’s branding direction,” adding, “We plan to continue efforts to provide consumers with differentiated brand experiences.”

This content was produced with the assistance of AI translation services.