Hansome, 'Time' 30th Anniversary Special Issue and Brand Book Published

Collaboration with World's Top 3 Luxury Publisher 'Aesulin'
Capturing Time's Legacy and Core Values

Hansome is the first domestic fashion brand to publish a brand book with Assouline, one of the world's top three art book publishers.

To commemorate the 30th anniversary of Time, this brand book was published in collaboration with Assouline, one of the world's top three luxury publishers, marking the first time a domestic fashion brand has partnered with them.

Hansome, a fashion specialist company affiliated with Hyundai Department Store Group, announced on the 8th that it has published a brand book in collaboration with the famous French publisher Assouline to commemorate the 30th anniversary of the launch of the brand TIME.

Assouline is considered one of the world's top three luxury publishers alongside Taschen and Phaidon, responsible for producing art books for global luxury brands such as Chanel, Louis Vuitton, Cartier, and Rolex. In the fashion industry, it is recognized for its influence and value to the extent that "publishing a book with Assouline is essential to be acknowledged as a true luxury brand."

A Hansome official explained, "Assouline is famous for its strict production standards, refusing to publish fashion brand books without unique philosophy and culture, no matter how much money is offered. TIME, as a representative Korean women's wear brand with 30 years of history and a unique heritage characterized by 'design and quality prioritization,' has become the first domestic fashion brand to publish a brand art book with Assouline."

The TIME brand book, consisting of 80 pages, includes over 100 images such as the evolution of TIME's BI (Brand Identity) over 30 years since its launch in 1993, campaign advertisement images from the first season, and key product images and illustrations like TIME's signature tailoring jackets that have led TIME to become the top women's wear brand in Korea.

In particular, the cover of the book is adorned with a suit image of Kaia Gerber, a famous American fashion model selected as the campaign model for TIME's 30th anniversary, and the images inside are categorized into four main values of TIME: Freedom, Strength, Wisdom, and Intelligence.

Hansome plans to produce a total of 5,000 copies of the TIME brand book and distribute them to key customers and domestic and international retail companies. Additionally, it intends to use the brand book as a representative promotional content to introduce the TIME brand when entering the global market in the future.

A Hansome official said, "To celebrate the 30th anniversary of the launch of TIME, which has led domestic fashion trends, we planned this brand book publication to look back on its history and inform global customers of TIME's heritage. We will continue to strive to provide unwavering value to customers to establish ourselves as a global leading fashion brand."

This content was produced with the assistance of AI translation services.