GS25 Launches Hwayo Highball…"Optimal Mixing Ratio"

Highball Sales Increase by 213%

GS25 announced on the 8th that it has partnered with Kwangjuyo Group, the producer of Hwayo, and the liquor manufacturer Kabrew to launch ‘HiYo Bubbly (Hwayo Highball)’.

A model is introducing 'Haiyo Bubbly (Hwayo Highball)' at GS25.
[Photo by GS Retail]

HiYo Bubbly is a product made with 13.2% Hwayo original liquid, which is 100% domestically produced rice, combined with tonic water and lemon concentrate. GS25’s liquor product planner (MD), Hwayo production headquarters, and Kabrew production team found the optimal blend ratio after dozens of tests. It offers a clean taste with the soft rice flavor unique to distilled soju while adding a refreshing lemon scent.

GS25 has introduced its 17th differentiated highball product to date. According to GS25, highball sales last month increased by 213% compared to February, the initial launch period.

A GS25 representative said, “Amid the mixology trend, we attempted a new challenge with Hwayo Highball to provide customers with a new experience and to widely promote Korea’s distilled soju. We will continue to lead customer satisfaction and liquor trends by presenting diverse and differentiated products that break existing molds without being bound by conventions.”

This content was produced with the assistance of AI translation services.