"Turning Convenience Stores into Concert Venues"... Seven Eleven Unveils Seven Stage Featuring 'Swings'

Seventh Stage Eighth Episode
Released on the 8th at 4 PM

Seven Eleven announced on the 8th that it has released the Swings episode of 'Seven Stage,' an MZ generation (Millennial + Generation Z) communication content on its official YouTube channel 'Boksepyunse.'

Seven Stage is content that films live concerts by famous artists against the backdrop of beautiful Seven Eleven stores nationwide, making them available for free viewing by anyone. Starting with Park Jae-jung's episode in June 2021, top domestic singers such as Lee Mujin, Ailee, Wonstein, and Jus2dis have participated. The cumulative number of views has exceeded 15 million so far.

Seven Stage Swings Episode [Photo by Seven Eleven]

On the 8th at 4 p.m., Seven Eleven will release the eighth episode of Seven Stage featuring rapper Swings. The episode will showcase Swings' hit songs, from his signature track "Bulldozer" to "No One Likes Us." This episode was filmed at the Seven Eleven Hoengseong Gonggeun branch located in Gonggeun-myeon, Hoengseong-gun, Gangwon-do.

A Seven Eleven representative said, "We wanted to incorporate the unique heritage of Seven Eleven, which began in the United States in the 1920s, into this video, drawing inspiration from the Kaz of Seven Eleven challenge. To express the hip-hop culture that fits well with this, we collaborated with rapper Swings." They added, "We aim to develop Seven Stage beyond simple corporate promotional content into a representative online concert that the MZ generation enjoys."

This content was produced with the assistance of AI translation services.