Belif Unveils Four 'Line Friends Eco Edition' Products

On the occasion of World Environment Day (June 5), LG Household & Health Care's belif announced on the 7th the launch of four types of the ‘belif Line Friends Eco Edition’ in collaboration with IPX (formerly LINE FRIENDS).

LG Household & Health Care belif's LINE FRIENDS Eco Edition.
[Photo by LG Household & Health Care]

This new product launch was realized as belif, which embodies the value of clean beauty, participated in the ‘BROWN ON GREEN’ campaign led by IPX.

The BROWN ON GREEN campaign, conducted through collaboration between LINE FRIENDS characters and Naver, aims to deliver environmental messages in a friendly manner and promote value consumption through product planning collaborations with companies pursuing eco-friendly practices.

belif produced the packaging of four brand bestsellers?moisturizing essence, moisturizing cream, night mask, and sunscreen?using kraft packs made from recycled paper materials, and released planned products applying this year’s campaign artwork to the package design. Notably, all products include LINE FRIENDS DIY stickers that can be used in various ways, such as attaching to product containers, enhancing collectible value, and the promotion features a pouch made of Tyvek, a paper fiber material, as a gift.

The representative product, the 'Numero 10 Essence Jumbo Set,' contains a large 200ml main product, a bathroom essence that protects the skin’s moisture which disappears instantly after washing the face, making it ideal for generous use. belif’s bestseller moisturizing bomb cream ‘Aqua Balm,’ which provides an immediate moisturizing sensation while feeling refreshing upon application, is offered in a small trial set that is easy to purchase or gift. Additionally, the ‘Supernights Vitamin Mask’ and ‘UV Protector Tone-up Sunscreen,’ which help with summer skin care, are also prepared as part of the Line Friends Eco Edition.

This content was produced with the assistance of AI translation services.