Melon Data Reflected on Billboard Chart 'Korea's First'
Billboard Management Company Luminate Contract
Reflected in 'Billboard Global 200' etc.
First Inclusion of Korean Music Platform Data
It is expected to become easier to find K-pop music on the Billboard charts. This is because, for the first time ever, data from a Korean music platform will be reflected.
Kakao Entertainment announced on the 7th, "Music platform Melon will provide its music listening data to the US Billboard charts starting today through a contract with Billboard's data management company Luminate." The Billboard charts that will incorporate Melon's data include three: the South Korea Songs chart, which covers the Korean region; the Billboard Global 200, a global chart aggregating over 200 countries including the US; and the Billboard Global Excl. US, a global chart excluding the US. All are digital-based charts, and Melon provides music streaming and download data.
To accurately reflect the Korean music market, which ranks seventh worldwide in size, Billboard conducted several months of thorough data verification and review processes together with Melon, the number one platform in Korea. With the inclusion of data from Melon, which has 5 million paid subscribers, the status of K-pop on the Billboard charts is expected to be further strengthened. Recently, due to the K-pop craze, many songs by Korean artists have been evenly positioned in high ranks on charts such as the Billboard Global 200.
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Park Du-wan, head of Melon Strategy at Kakao Entertainment, said, "Melon, which has led the growth of the domestic music industry for over 20 years, is pleased to now spotlight K-pop and artists worldwide through data," adding, "Going forward, Melon plans to enhance the value of music through cooperation with various domestic and international partners."
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