SSG.com, Eco-Friendly Campaign 'Captain SSG Season 2: Packchanger'

Recycling Paper Packs with Customers... Applications Accepted Until the 19th

SSG.com announced on the 5th that it will conduct the customer participation eco-friendly campaign 'Captain SSG Season 2: Packchanger.'

SSG.com is launching the customer participation eco-friendly campaign "Captain SSG" Season 2. Over 1,300 customers will participate in an online and offline paper pack recycling challenge, and experiential metaverse content will be introduced to promote the correct method of separating and disposing of paper packs.
[Photo by SSG.com]

This campaign centers on a paper pack collection challenge conducted both online and offline with about 1,300 customers over two months. Noting that only about 15% of paper packs are properly recycled, it was planned in collaboration with global recycling innovation company TerraCycle, global food pre-processing and packaging specialist Tetra Pak Korea, and Korea's first environmental public interest foundation, the Environmental Foundation.

Applications can be made on the event page within SSG.com for two weeks until the 19th. Participants can choose between challenges of collecting 30 or 100 paper packs based on their usual usage. Customers selected through a draw who achieve the target collection amount will receive rewards such as tissue paper made from recycled paper packs and vegan oat beverages, depending on the challenge type.

During the campaign period, experiential metaverse content will also be introduced to promote the correct method of separating and disposing of paper packs. It is designed as a mission-based game incorporating various characters including SSG.com's eco-friendly hero 'Captain SSG.' Customers who complete all tasks and apply will be provided with eco-friendly kits consisting of Starbucks gift cards, eco-friendly soap, bamboo toothbrushes, and more through daily draws.

On the 16th, 'Captain SSG Day' will be held at Incheon SSG Landers Field, the home stadium of the Shinsegae Group baseball team 'SSG Landers.' Until the day of the event, SSG.com will deliver products via SSG Delivery and Dawn Delivery in paper bags that can be recycled into hats. Customers who verify their made hats at the ticket booth will receive a 50% discount on general admission seats for that day only. Customers who post photos on SNS cheering for the players while wearing the hats will also have a chance to win autographed uniforms through a draw.

This content was produced with the assistance of AI translation services.