Chorokmaeul Pre-launches 'Chorok Bebe', Exclusive PB for Infant Food

27 Types of Fresh Food to Be First Introduced on the 2nd of Next Month

Green Village, a specialist in eco-friendly and organic products, announced on the 31st that it will pre-launch some products of its own brand (PB) for infants and toddlers, 'Chorok Bebe,' on the 2nd of next month.

Photo by Chorokmaeul

Chorok Bebe signifies Green Village's commitment to providing all necessary dietary needs for children, from baby food to meals for young children. It is a premium brand conceived in response to the recent increase in consumer demand for very strict quality and safety standards, which is even more pronounced when purchasing food for children.

The initial products to be launched include 27 types of fresh foods such as baby food grain powders, minced seafood, and portioned vegetables and fruits. The lineup will later expand to processed foods such as purees, beverages, snacks, and seasonings. Under the new brand concept, over 90% of the products were newly planned and developed, and some popular products were renewed.

Chorok Bebe plans to sequentially release products weekly and officially launch as a complete lineup with up to 80 items by early August.

Sohae Lee, Chief Marketing Officer (CMO) of Green Village, said, "Through Chorok Bebe, a specialized brand for infant and toddler food, one-stop shopping for our children's healthy and proper dietary habits will become possible."

This content was produced with the assistance of AI translation services.