KT Genie TV Partners with US Scholastic to Produce 100 English Homeschooling Videos

KT announced on the 31st that it will release a new original content series, "Scholastic Season 2," produced in collaboration with Scholastic, the largest children's publisher in the United States, on its IPTV service exclusively for infants and young children, Genie TV Kidsland.

Scholastic is a major American publisher distributing books in 165 countries worldwide, with its textbooks and programs used in 83% of public schools in the United States.

In 2019, KT co-produced three types of Scholastic textbooks as animated videos, which are currently available for free on Kidsland. The videos include 116 episodes of First Little Readers, 72 episodes of Phonics Readers, and 56 episodes of First Little Comics, totaling 244 episodes.

The newly introduced KT original content, Scholastic Season 2, features "Sight Word Stories." "Sight words" refer to the most frequently used words in English reading. This content is based on the first 100 essential words for English reading selected from the 1,000 most commonly used words identified by Dr. Edward Fry, and it is exclusively available on KT.

By watching the sight word content for just 3 minutes daily over 100 days, children can read 50% of English books at the Kindergarten to Grade 1 level according to the U.S. public education standards.

KT plans to first release 40 episodes of Scholastic Season 2 and then sequentially release the remaining episodes every Thursday, making all 100 episodes available for free by the end of July.

Kim Hoon-bae, Executive Vice President and Head of KT Media Platform Business Division, said, "The Scholastic series was created to ease parents' concerns about English learning," adding, "We will continue to provide an environment where children can grow happily through high-quality content."

This content was produced with the assistance of AI translation services.