KOTRA Supports K-Service ASEAN Expansion in Bangkok

KOTRA supports the entry of K-Services into the ASEAN market in Bangkok, Thailand.

KOTRA announced on the 30th that it will hold the 'Southeast Asia Service Overseas Expansion Partnering' event in Bangkok, Thailand, on the 30th and 31st. In a situation where exports of knowledge-based services such as intellectual property rights, information and communication, and business services are rapidly growing, the program is composed of business consultations and the Korea-ASEAN Smart Service Forum to support the entry of K-Services, which are emerging as a new export engine, into the ASEAN market. A total of 32 domestic companies related to edutech, smart cities, and ICT solutions will participate in the event and hold consultations with buyers from Thailand, Vietnam, Indonesia, and other countries.

At the 'Korea-ASEAN Smart Service Forum' held on the morning of the 30th, key local institutions such as the Korean Ministry of Education, the Southeast Asian Ministers of Education Organization (SEAMEO), and the Digital Economy Promotion Agency (DEPA) of Thailand participated to provide information on opportunities for entering the ASEAN market through presentations on industry trends and roadmaps. Naju-beom, Deputy Minister of Education, said in his congratulatory speech, "The key to the success of digital education innovation is the 'teacher' and 'edutech,'" adding, "I hope you will pay attention to K-Edutech, the core engine of Korean digital education."

Kritchai Somsaman, Secretary-General of the Southeast Asian Ministers of Education Organization, who participated as a speaker at the forum, said, "We expect expanded cooperation with Korean companies equipped with new content and technology bases such as AI for the development of the education industry in ASEAN countries including Thailand," and added, "Korean companies will be able to establish cooperative relationships with various companies and institutions in the ASEAN region based in Thailand." A representative from EduPark in Thailand, who has maintained business relations with Korean companies, also said, "There is great interest in Korean companies with innovative education platforms in the fields of English, science, and coding," and added, "We expect additional cooperative achievements with Korean companies met through this event."

Jung Wooyoung, Head of KOTRA's Innovation Growth Division, stated, "Globally, the digital-based service economy is expanding further, and the added value and employment creation effect of service exports greatly surpass those of manufacturing," adding, "Based on the soft power strengthened by the Korean Wave and ICT competitiveness, we will actively promote related support projects so that our service companies can grow into global export companies."

This content was produced with the assistance of AI translation services.