LG Electronics Expands 'MoodUp' to Australia... Official Partner of Vivid Sydney Participation

Adding a Colorful Brand Experience at Australia's Largest Light Festival

LG Electronics is providing a differentiated brand experience that combines vibrant colors and light in Sydney, Australia. On the 26th, the company announced that it will participate as an official partner in Australia’s largest light festival, "Vivid Sydney 2023," held throughout downtown Sydney until the 17th of next month.

The 'MoodUp by LG' exhibition booth set up by LG Electronics, an official partner of Vivid Sydney 2023, at the festival site.

Vivid Sydney is Australia’s largest light festival, now in its 13th year. Last year, it attracted approximately 2.6 million visitors. During the festival, major landmarks in Sydney, including the Opera House and Harbour Bridge, are illuminated with various lights and sculptures, creating a unique atmosphere.

At this festival, LG Electronics is showcasing the "MoodUP by LG" exhibition to promote the upcoming Australian launch of the LG Dios Objet Collection MoodUP refrigerator. Located at Circular Quay Wharf, one of the popular Vivid Sydney viewing spots, the exhibition features a large LED display measuring 11 meters wide and 4 meters high, drawing attention.

The LED display on the exterior of the exhibition hall features 3D motion graphic content using the MoodUP refrigerator colors, as well as brand promotional videos containing the new visual identity digital logo play and the slogan "Life’s Good."

Inside the exhibition hall, the LED tunnel displays images reminiscent of the MoodUP refrigerator door panels, allowing visitors to enjoy a unique experience as if they are surrounded by the MoodUP refrigerator. While walking through the tunnel, visitors can answer questions about their mood or preferences and receive recommendations for major festival attractions and routes that match their atmosphere.

Starting with Australia, LG Electronics plans to sequentially launch the MoodUP refrigerator overseas, providing differentiated experiences to global customers.

This content was produced with the assistance of AI translation services.