Bov, Unique Collaboration with 'Eastsidevibeclub'

Shinsegae International's women's clothing brand VOV announced on the 26th that it will collaborate with popular travel destinations that have become SNS (social networking service) photo spots. By incorporating the exotic atmosphere and unique sensibility of resorts, which are rarely experienced in urban areas, into clothing, they plan to captivate the trend-sensitive younger generation this summer.

Shinsegae International BOB's 'East Side Vibe Club (Isaba)' collaboration collection.
[Photo by Shinsegae International]

VOV plans to launch a summer-targeted collaboration collection this month in partnership with ‘East Side Vibe Club’ (hereinafter referred to as Isaba), a complex cultural space located in Goseong, Gangwon Province.

According to VOV, Isaba is a representative popular spot in Goseong, known as a surfing destination, and has established itself as a must-visit hot place for young people who come to surf, with its exotic interior and emotional atmosphere reminiscent of overseas resorts. It is also famous as a place where visitors can enjoy various cultural experiences, consisting of a cafe, pub, flea market, and exhibition hall.

VOV presents a total of 15 types of resort looks utilizing various graphics and colors representing Isaba. The collection includes jackets, t-shirts, pants, shorts, and dresses that can be worn coolly in summer. The free-spirited sensibility of Isaba naturally blends with VOV’s unique modern and sophisticated design to complete a summer point look. The collection’s photo shoots and videos were also directly conducted by the crew operating Isaba, containing a free and unique personality that could not be felt before.

This collection is characterized by being cool and stylish not only at travel destinations but also in everyday life. The representative product, a knit zip-up vest, features a large pocket on the front as a point, and when coordinated with crop tops or cargo pants, it creates a casual yet trendy styling. Made with mesh material, it is lightweight and highly breathable. Additionally, logo t-shirts featuring Isaba graphics and wide-fit denim pants are introduced.

Meanwhile, along with the launch of the Isaba collaboration collection, VOV will operate an exhibition space within Isaba and hold various customer events for two weeks from the 29th until the 11th of next month.

This content was produced with the assistance of AI translation services.