Hyundai Motor Group Extends World Cup Sponsorship... Until 2030

Continued Since 1999

Hyundai Motor Group announced on the 26th that it will participate as the official mobility partner in all tournaments organized by the International Federation of Association Football (FIFA) until 2030. With this sponsorship extension, the partnership with FIFA has been extended to 31 years.

On the 25th (local time), the company held a signing ceremony to extend the partnership until the 2030 FIFA World Cup at FIFA headquarters in Zurich, Switzerland, attended by Kim Geol, Head of Hyundai Motor Group's Strategic Planning Office, Gianni Infantino, FIFA President, and others.

Kim Geol, Head of Planning and Coordination Office at Hyundai Motor Group (right), and Gianni Infantino, FIFA President (left), are taking a commemorative photo after the signing ceremony.
[Photo by Hyundai Motor Group]

With this sponsorship extension, Hyundai Motor Group will maintain its highest-grade FIFA official partner status. For eight years, including the 2023 Australia-New Zealand Women's World Cup held in July, the 2026 North American World Cup, and the 2030 World Cup, Hyundai will support tournament vehicles as the official mobility partner for all FIFA-organized events.

The sponsorship scope has also expanded beyond automobiles to cover the entire mobility sector, including autonomous driving, robotics, and Urban Air Mobility (UAM). Accordingly, robotics subsidiary Boston Dynamics and UAM independent corporation Supernal will also participate in this partnership.

Through the World Cup, Hyundai Motor Group aims to lead the transition from an automobile manufacturer to a smart mobility solutions company. This reflects the will of Chung Eui-sun, Chairman of Hyundai Motor Group. He has often stated, “The fundamental mission pursued by Hyundai Motor Group is to realize humanity's dream of ‘safe and free movement and peaceful life,’” seeking to redefine the mobility sector.

Kim Geol, Head of Planning and Coordination Office at Hyundai Motor Group (left), and Gianni Infantino, FIFA President (right), are taking a commemorative photo next to the Ioniq 6 and EV6 after the signing ceremony.
[Photo by Hyundai Motor Group]

Kim Geol, President of Hyundai Motor Group, said, “It is an honor to further strengthen Hyundai Motor Group's long-standing contribution to the football world through this FIFA partnership extension,” adding, “Based on a solid cooperative relationship with FIFA, we will showcase Hyundai Motor Group's mobility vision for a sustainable future and continue efforts to enable global communication and solidarity through football.”

Gianni Infantino, FIFA President, said, “I am very pleased to continue the long-standing partnership between Hyundai Motor Group and FIFA, which has shown passionate support and dedication to football since 1999,” and added, “I expect Hyundai Motor Group and FIFA to create new excitement for football fans worldwide and make a positive impact for a sustainable future together.”

This content was produced with the assistance of AI translation services.