Samsung D "QD-OLED, Leading the Paradigm of Large Display"

Samsung Display Presents at the 2023 SID/DSCC Business Conference

On the 24th (local time), Samsung Display presented under the theme of 'All New QD-OLED 2023' at the '2023 Society for Information Display (SID)/Display Supply Chain Consultants (DSCC) Business Conference' held in Los Angeles, USA. They announced plans to expand their business, stating that QD-OLED will lead the paradigm of large displays.

At this conference, Samsung Display introduced the QD-OLED, which received the SID 'Display Industry Award (DIA) of the Year.' Shashrak, a marketing team professional from Samsung Display's Large Display Business Division, said, "QD-OLED is the product that best aligns with the essence of displays that 'connect and express the world' and Samsung Display's technology philosophy."

The newly released '2023 QD-OLED' has evolved compared to its predecessor in terms of ▲color luminance ▲panel efficiency ▲power consumption. By applying artificial intelligence (AI) technology and the latest organic materials, it not only improved the brightness of red, green, and blue (RGB) but also enhanced the maximum luminance to over 2000 nits.

Shashrak, a Samsung Display professional, is presenting on the topic of 'All New QD-OLED' at the 2023 SID/DSCC Business Forum. /
[Photo by Samsung Display]

Shashrak pointed out that the reason QD-OLED feels brighter in backgrounds with good perceived luminance (XCR) compared to other displays?meaning it appears brighter at the same luminance (the intensity of light emitted from a light source)?is due to the quantum dot characteristics expressing high-purity RGB colors and showing vivid colors.

Samsung Display recently introduced a new concept called perceived luminance. The intention is to emphasize that when evaluating image quality, perceived luminance as seen and felt by the human eye is more important than 'measured luminance.' Additionally, they are quantifying this to enable objective evaluation.

Shashrak said, "QD-OLED will lead the paradigm of large displays," and added, "We plan to diversify products and expand display applications not only through technological innovations in color, brightness, and refresh rate but also to meet various consumer demands."

This content was produced with the assistance of AI translation services.