Busan City Opens Recruitment for New Tenants at 'Dongbaek Sanghoe' ... April 24 to June 18

Excellent Companies in Shopping Stores at Shinsegae Centum City

Applied by Busan Economic Promotion Agency, Over 40 Small and Medium Enterprises

Busan City is recruiting companies wishing to enter ‘Dongbaek Sanghoe,’ a shopping store for excellent small and medium-sized enterprises (SMEs) products in Busan located within Shinsegae Department Store Centum City, from the 24th until June 18.

Busan Shinsegae Department Store Centum City’s Busan Excellent Small and Medium Enterprise Products Shopping Store ‘Dongbaek Sanghoe’.

‘Dongbaek Sanghoe’ is an offline store created through collaboration between Busan City and Shinsegae to foster a co-growth ecosystem between large corporations and SMEs. It began operations at Shinsegae Department Store Centum City branch in March this year and currently sells about 160 products from 28 tenant companies.

The companies to be recruited this time will be around 40 in total, and the selected companies will supply products to the Dongbaek Sanghoe store for up to six months. Dongbaek Sanghoe will manage and operate the store while promoting various sales events throughout the year.

Companies wishing to enter can refer to the announcement from the Busan Economic Promotion Agency and submit their application forms via email to the Busan Economic Promotion Agency by June 18.

Busan City plans to conduct product evaluations and verifications for the applicant companies by the end of August, and the final selected companies will enter Dongbaek Sanghoe starting in September.

Shin Chang-ho, Director of the Digital Economy Innovation Office of Busan City, said, “Dongbaek Sanghoe will serve as a good testbed to promote excellent SME products, set against the shopping-friendly space of Shinsegae Department Store.” He added, “We hope for active participation and interest from our region’s excellent SMEs with competitiveness and capabilities.”

This content was produced with the assistance of AI translation services.