Paldo's 'King Ttukgyeong' Surpasses 10 Million Units in Cumulative Sales

Comprehensive food company Paldo announced on the 23rd that its cup noodle 'King Ttukgop' has sold over 10 million units in just over two years since its launch.

King Ttukgop was introduced by Paldo as a limited edition product in January 2021, and surpassed 3 million cumulative sales within two months of its release, leading to its official launch as a regular product in March 2021.

Launched with the title of the spiciest cup noodle in Korea, King Ttukgop features a spiciness level three times higher than the existing Wang Ttukgop. The Scoville Heat Unit (SHU), an indicator of spiciness, is 12,000 SHU. It uses ‘Cheongyang chili pepper’ and ‘Vietnamese sky chili’ as its main spicy ingredients. The amount of soup powder was also increased by 3g compared to the original Wang Ttukgop to deliver a fiery spicy taste.

Riding on the success of King Ttukgop, Paldo introduced two premium Wang Ttukgop variants earlier this month: ▲God Ttukgop Kimchi Stew Ramen ▲God Ttukgop Green Onion Yukgaejang Ramen. Through these, Paldo has established a diverse lineup ranging from small portions to spicy-specialized and premium products.

‘God Ttukgop Kimchi Stew Ramen’ includes a 50g pouch of stir-fried kimchi as a separate ingredient. It offers a savory broth characteristic of pork kimchi stew with an added tangy flavor. ‘God Ttukgop Green Onion Yukgaejang Ramen’ features large mushrooms, dried green onion pieces, and powdered soup that adds the aroma of grilled green onions, capturing the deep flavor of traditional yukgaejang.

Kim Myung-wan, Paldo’s marketing manager, said, “King Ttukgop, titled as the spiciest cup noodle in Korea, has provided a unique enjoyment to the MZ generation who seek novelty. We will continue to release products that add not only taste but also fun, thereby increasing communication with consumers.”

This content was produced with the assistance of AI translation services.